Hai Media Group (www.haimediagroup.com) along with media partner Ecolocate (www.ecolocate.org) have collaborated to enter the bTWEEN08 Branding Talent Competition, inviting entrants to submit seed ideas for supporting Littlewoods online retailer with a new promotional campaign.
Our Rare Fruits entry aims to build consumer excitement toward Littlewoods, by offering opportunity to purchase exclusive fashion collections from popular brands. We've conceived of a virtual world where rare fashion fruits grow from the branches of trees on islands.
We look forward to developing and presenting our idea to digital peers and mentors (including Channel 4's 4Talent, Aegis Media, Just-b and Littlewoods) on Wednesday, 18th June 2008.
Winners will be announced Friday, 20th June at bTWEEN08 in Manchester.
Please check out our Rare Fruits entry, sign up to the online community and vote AWESOME! for our entry, here:
<a href="http://www.just-b.com/btween/branding-tallent/rare-fruits">www.just-b.com/btween/branding-tallent/rare-fruits</a>