How To Measure Your Viral Success, Introducing the Viral Vortex
Today a new tool for viral marketers debuted from London new media agency Chillifish.net that will help measure viral marketing campaigns.
The Viral Vortex™ provides online marketers with:
- The ability to see valuable social referral networks
- Identify who a company's top brand evangelists are
- Maintain control and independent access to campaign results, ending any need for a middle-man in delivering data
Developed with a grant from the London Development Agency, the Viral Votex marks a step-forward in persistent questions marketers need to know: how do I know my campaign is working and who is using it? In addition to showing how a campaign is passed around, and who the greatest advocates for the campaign are, marketers can retrieve demographic, geographic and other information that gives deeper analysis to how viral marketing works.
Chillfish.net is a popular agency used by many High Street retail brands to help with design, viral promotional campaigns and other services and has beta tested the Viral Vortex with some existing clients, including Sainsburys, Pout, Coco Ribbon and more.
If you work as a marketer, branding, advertising, public relations or other industry professional that uses online viral marketing to reach customers, do check out the new Viral Vortex and see if it is right for your next campaigns.
