9 posts tagged “film”
This month my agency the Hai Media Group heads to Manchester, along with other digital media creative entrepreneurs from throughout the UK, for the conference bTWEEN08, where our agency is a finalist in the Branding Talent competition.
HMG has teamed up with media partner Isabella Hu, a designer, to develop this seed idea for an integrated promotional campaign to support Littlewoods, a popular online shopping site for fashion and house wares. We’ve presented the judges with our Rare Fruits concept, that invites customers to visit Littlewoodsdirect.com, to pick rare fashion fruits from the branches of trees, growing on islands. The virtual world concept wraps around what we’ve already been told about Littlewoods new branding initiatives to build excitement with a television commercial involving a desert island, scheduled to be aired in the 2008 holiday season.
Among
our mentors for this experience will be 4Talent
(an innovation arm of the broadcaster
Channel 4), Aegis Media, Just-b (the creators and
designers of bTWEEN08) and Littlewoods.
bTWEEN08's Sponsors
We
join other finalists to develop our seed ideas into a full proposal for the
client, during a conference workshop, and find out Friday, 20th June 2008, if
our Rare Fruits campaign is a winner. We are thrilled to have the opportunity
to work closely with our digital creative peers for bTWEEN08, and hope we have
a good chance at winning the cash prize of £5K. You can see some screenshots of our Rare Fruits campaign concept below:
Check out our Rare Fruits entry here, which is up for public vote online, among other contenders:
http://www.just-b.com/btween/branding-tallent/rare-fruits
How do you vote? Please sign up to the bTWEEN08 online community, a helpful resource for digital entrepreneurs.
Creative Branding Inspiration
Hai Media Group hopes the judges will love our Rare Fruits campaign, a concept that aims to build website traffic by creating consumer excitement around exclusively available items from popular brands such as Miss Selfridges, Diesel, Love Island, Henleys, and other brands the retailer currently stocks. We've also suggested the possibility of offering prizes or products from the brand’s official spokeswomen Trinny & Susannah, who are leading fashion divas in the UK. We’ve been inspired by the successes High Street retailers have had in recent years by offering shoppers fashion lines from celebrities and designers, and see this new branding initiative as an opportunity for Littlewoods to capture the same excitement online.
Kate Moss, Madonna, Lilly Allen and others, have unveiled their collections at Top Shop, H&M and other retailers, but we think the best case study example is when Stella McCartney’s collection debuted at H&M in November 2005, which launched consumer fervour outside the Oxford Circus retail outlet on its launch day, with thousands of fans queuing for their chance to own an original piece of the collection. The store sold out within the first day, and remains a coup d'état moment among the fashion industry marketing types.
We hope to fuel similar excitement for Littlewoods, and offer busy women a new way to have a chance to own an original fashion item, that doesn’t require taking a day off from work, or raising kids, to queue for hours at a shop. In the run-up to our Rare Fruits campaign debut for Littlewoods, we’ve got integrated promotional strategies surrounding our campaign, to build buzz and excitement over an 8-week period in the run-up to the holidays, that we’ll be discussing further with the judges of this competition.
We are looking forward to working closely with other entrepreneurs, and media mentors to finalize our campaign ideas during the bTWEEN08 conference.
We join other finalists in a development workshop on Wednesday June 18th June 2008, to develop our seed ideas into a full proposal for the client. We’ll find out Friday, 20th June 2008, if our Rare Fruits campaign is an award-winner.
Hoping we've got a winner with the Littlewoods Rare Fruits campaign,
-Lisa
Who’s Lisa Devaney?
I head the Hai Media Group, a multimedia communications company based in London, offering client’s traditional public relations, combined with new technology marketing strategies. I also perform, creating original Cabaret-style comedy skits for festivals, theatre and parties. Find out more about me, and the talented entrepreneurs I collaborate with, by visiting: www.haimediagroup.com
Who’s Isabella Hu?
Hu is an artist and designer who works across
the fields of interactive arts, motion graphics and new media. Her experience includes design consultantcy specializing in
digital, film, and print media. She has screened
her work internationally at various festivals throughout Europe, Canada, Asia,
Australia and in the UK. Visit her portfolio here: Ecolocate.
Looking forward to a night learning about tantra, viewing adventures in India & partying with the real life
Tantric Tourists, for the World Premiere of this new British indie film: headlining London's East End Film Festival.
Tantric Tourists is a spiritual journey similar in style to the cult film classic Spinal Tap. The difference is that Tantric Tourists is a real travel adventure, about real people who seek the real India. This is the hotly anticipated
debut feature from Slack Alice Films by:
Director Alexander Snelling & Producer Kirsty Allison
Here's early feedback about the film:
Director Alexander Snelling & Producer Kirsty Allison
"Too good to miss" -The Guardian
"Rock n roll filmmaking talent" -HiDef Magazine
"Classic" Channel 4
Here's details for the film screening and after party:
TAKE THE BUS! WITH US
WWW.TANTRICTOURISTS.COM
Tantric Tourists is
narrated by
Steven Berkoff
*Don't lose your ticket to tonight's screening, it is also your pass to the after party featuring FERAL (from Cantankerous), BISHI, THE JUNKETTES, and secret guests.
Tantric Tourists is
narrated by
Steven Berkoff
This acclaimed British Actor is a London favourite, who is a supporter of the East End Film Festival and was rasied in Stepney, London, where this new film is being premiered. Director Alexander Snelling, who has been a fan of Steven Berkoff from childhood, is particularly chuffed that the actor has agreed to lead the audience on this visually spectacular, spiritually enlightening film that is packed with hilarious anecdotes that you just have to see to believe!
Tantric Tourists is one of the few independent films to debut this year that is HD quality and will be presented in its full glory, thanks to the generous support of Panasonic who loaned an HD projector for the debut screening. Thanks Panasonic!
*Don't lose your ticket to tonight's screening, it is also your pass to the after party featuring FERAL (from Cantankerous), BISHI, THE JUNKETTES, and secret guests.
Watch FERAL HERE:
Gifts from sponsors with be raffled off at the after party from:
My Personal Thanks For This Experience
In follow-up from Friday's Tantric Tourists film premiere, I'm happy to report that the evening was an outstanding success and the filmmakers are receiving a lot of positive response. I am personally very proud to be able to have supported the filmmakers at their premiere, on behalf of my agency the Hai Media Group, and have included a few extras here on my personal blog to share with my Vox neighbors, and whoever else stumbles by to read about Tantric Tourists, that I think are collectible gems from the very beginning of something that is awfully special. These are items that I feel are little pieces of the start of a terrific art, technology and cultural project at the very early days of its emergence. The official Tantric Tourists website will soon provide a resource center and house all of the information and goodies that will be shared about the film moving forward, so please check on over at www.tantrictourists.com for updates and resources.
Please note that I do not speak for Slack Alice Films, and the opinions and information I share on this blog are my own, and I invite anyone with interest in this film to get in touch with the filmmakers directly. Director Alexander Snelling and Producer Kirsty Allsion, are approchable and happy to talk about Tantric Tourists directly, schedules allowing. My contribution here was to simply put my agency's experience and talent behind this debut, and offer counsel to the filmmakers, both along the way, from time to time, in this feature's production, and over these last three weeks. Yes, that is correct -- you read that correctly -- three weeks! Tantric Tourists received word less than a month ago, that the film was accepted into the East End Film Festival, and that it would also be one of the featured screenings. The filmmakers contacted me, along with other key partners they have supporting this project, and the team has been working 'fast and furiously' to make sure London film lovers knew about this opportunity to view Tantric Tourists, got their tickets and marked it on their calendars as a 'must attend' evening -- prior to anyone else in the world. Those invovled behind-the-scenes of this launch have put a lot their own time and energy toward making the premiere a special night for Londoners to remember. Those in attendance were very fortunate to experience this visually spectacular journey through India with Panasonic's high quality HD system. It was a treat that no one invovled wanted people to miss.
On this project, I was most honoured to work directly with the director and producer, up to the wire of premiere day, and I was also really glad to interact and team up with others on the team, along with the guests who positively supported the debut of this beautiful feature. Here are some of my personal thanks to those I've been invovled with and have rallied round the film in London these last few weeks -- MANY THANKS TO:
Director Alexander Snelling, Producer Kirsty Allison, Multimedia Specialist Pillip Price, Liz, Danny, Kirsty Allison's neighbors, Feral from Cantankerous, Laurie Hanlders, Andy Noonan, Andy Fraser at Some Friendly, the British Olympic High Jumper who came to watch the film, Robin Dhara, Jane Smith, Jane Tandy, Helen Keegan, Robin Rimbaud, Oliver Spall, Ricky Gosh, Anik Datta, Gillian Kennedy, Stewart Wright, John Devaney, and the many other screening guests who made the trip out to the East End, all 400 of you!
SPONSORED EVENT
WWW.HAIMEDIAGROUP.COM
FOR SLACK ALICE FILMS
WWW.SLACKALICEFILMS.COM
TO BENEFIT
PROJECT AHIMSA
WWW.PROJECTAHIMSA.COM
& for the reader's of my blog, here is your:
Tantric Tourists Tool Kit
FIND PHOTOS FOR TANTRICTOURIST'S FLICKRSTREAM
Images that are approved for use, can, be found here.
For more detailed information about Tantric Tourists The Movie, including the filmmakers plans for releasing the film, sponsorship, fact checking, and especially to give money to help fund the next travel documentary by Slack Alice Films, who hope to follow the tantra student
on their next journey to Siberia this year, please CONTACT:
Slack Alice Films at
Tantra questions should be directed to Laurie Handlers.
TANTRIC TOURISTS GOODIES!
eFLYER + Posters + Images for Moo.com cards
Here's a collectible eflyer invitation from the:
Friday, April 18th 2008
World Premiere of Tantric Tourists at London's East End Film Festival
Debuted at the Genesis Cinema in Stepney, London, hometown of British Actor
Steven Berkoff!
Just print it out on your colour printer and pop into a frame of your choice:
TANTRIC TOURISTS COLLECTIBLE MOO CARDS
Slack Alice Films doesn't mind if fans want to download photos and artwork from the movie's Flickrstream for use in making your very own Moo.com collectible trading cards. The movie's graphic artwork makes beautiful Moo cards, and you can even collect the personal Passport photos of Director Alexander Snelling & Producer Kirsty Allision, that were taken to for their journey to India to film Tantric Tourists. I made my own sample collection of cards, and they look great!
Tantric Tourists Movie Memorabilla
Collect 'em all!
Keep an eye out for new graphics, stickers and images that be uploaded online for sharing. & if you want Director Alexander Snelling & Producer Kirsty Allison to sign your Moo cards, just ask!
Contact The Tantric Tourists team via their website, and they will sort you out in getting your very own autographed Moo card collection, purchasing a Tantric Tourists the Movie, limited quantity, autographed poster, getting first print editions of new artwork, and get added to the mailing list to be among the first to get a Tantric Tourists the Movie t-shirt.
Don't forget to follow along with where the Tantric Tourists bus is going to stop next, connect directly with the film's creators via the Official film website, make friends on MySpace and join the:
Tantric Tourists Facebook Group at:
welovetantrictourists_themovie
Tantric
Tourists has all the makings of a cult film classic, and much like the rock 'n roll
world has Spinal Tap, this could be the shining light for what I'll fondly
refer to as the 'hip, trendy, bendy' types around the world. It has been
fascinating to be clued-in on the very early days of the making of this film,
from hearing about the adventures had on the first trip Slack Alice Films took
to India, and watching and supporting its growth, along the way to....................................................FINAL CUT!
Breathing 'n squeezing,
-Lisa
Who’s Lisa Devaney?
I head the Hai Media Group, a multimedia communications company based in London, offering client’s traditional public relations, combined with new technology marketing strategies. I also perform, creating original Cabaret-style comedy skits for festivals, theatre and parties, including the Hee Haw! Whore House, of which I officiate as The Madam. Find out more about me, and the talented entrepreneurs I collaborate with, by visiting: www.haimediagroup.com
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Joy, joy, joy! I’m sporting a new hairstyle now. My head is topped off with a retro-fabulous flashback look that reproduces the styles of the 1920s flappers who wore finger waves. You’ll find modern celebrities with similar coiffs, all inspired by the original Hollywood divas of days long gone by, like one of my favourites -- Mae West.
I put my mess of a curly mop of big volume, frizzy hair that tends to look more hippy than I’d prefer, into the skilled hands of a stylist in Soho. I expressed my love for old fashioned styles, so he suggested a more manageable, bob cut, and combined it with a bit of razzle dazzle for me by adding finger waves. To instruct the shampooist, he told her that he’d be “doing a Gwen Stefani.” This made me laugh, because clearly this new look for me is a fairly off-the-shelf cut that must be popular among many London ladies.
I absolutely marveled at the talent the stylist had for producing finger waves. He molded my hair with his fingers, sculpting it with a bit of hair gel, so that it formed gently rolling waves that remind me of being at the seaside, watching the waves lap against the shore. It isn’t something I can easily replicate, but my hair naturally waves on its own anyways. I found some basic instructions on how to do it, so if you want to experiment, here’s a quick reference guide another fan of the look suggests:
Get the Look! Finger Wave It
Step 1: On towel-dried hair, apply the correct styling product for your hair type from hair roots to ends.
Step 2: Pre-dry hair with a blow dryer.
Step 3: Set up hair with desired part. Dividing hair into 1-inch sections, work a curling iron through, section by section. Starting from close to the scalp, spiral hair unto the iron's barrel, hold briefly, then release. Work through hair until complete.
Step 4: After allowing hair to cool, test curl - if curl has not taken, take the curl and pin it up to the scalp with a pin, rolling as you go. If curl is firm, separate with fingers and finger comb to desired look.
Step 5: Take hair accessory and pin back hair on one side back, away from the face
The website She’s A Betty also has some good tips here.
I’m thrilled to now be finger waving it, along with the likes of Renée Zellweger,
who carried the look in the movie of the musical Chicago, and, the fabulous Gwen Stefani. I lilke to think that I just might be keeping the spirit of Betty Davis and her era of gorgeous glamour flapper babes alive with my hair. Or, at least I hope so.
I hold no illusion about being able to take centre stage
with proper divas, and certainly can’t hold a candle to the silver screen
stars I admire so, but I am pleased with my new look.
Lot’s of thanks to Ricky at basecuts in London’s Soho on
Berwick Street, who I’ll definitely be returning to for help with my hair.
If you want to the look, ring up basecuts on 02072876807 and tell them that you want Ricky to finger wave you.
I’m finger waving it,
-Lisa
Who’s Lisa Devaney?
I head the Hai Media Group, a multimedia communications company based in London, offering client’s traditional public relations, combined with new technology marketing strategies. I also perform, creating original Cabaret-style comedy skits for festivals, theatre and parties. Find out more about me, and the talented entrepreneurs I collaborate with, by visiting: www.haimediagroup.com
Just saw Be Kind Rewind tonight. It's an amusing gem of a comedy, and I most enjoyed the DIY spirit of it all, when Jack Black and Mos Def decide to re-film all of the video tapes in a New Jersey video store. Danny Glover, Mia Farrow and Sigourney Weaver make appearances, as the cast 'swedes' their own movies. On the website, I found a fun tool that let's you swede yourself, so here is me, sweded: