3 posts tagged “mippin”
One week on since new mobile service Mippin officially launched on Thursday, 11th October, and yes, it is official – the world is Mippin it!
Can't share exact stats just yet, but people everywhere are accessing
Mippin.com via their mobile browsers and using it to get a much better look at
content on offer from the mobile internet. Don't take my word for it - plenty
of other experts in mobile have been Twittering, Facebook'ing, and blogging
about the new service and their own opinion about using it.
The Guardian’s Jemima Kiss had this to say about Mippin.
Over at emerging culture blog BigShinyThing.com they gave Mippin's design some critique, along with spending time testing it all out here.
Robert Andrews got to Mippin it for Moconews.com & PaidContent, all in between coverage of the MipCom conference in France last week.
Ewan
McLeod of SMStextnews.com, avoided
tasty cakes at the tempting sneak preview in London last week, but filled up on
Mippin, as he describes here and here.
And
Lloyd Davis who pens the blog Perfect Path enjoyed chilling out at the library
room of The Soho Hotel in London, while considering Mippin, here.
Shiny Shiny’s Kat Hannaford, editor of TechDigest.com, got the dazzle dose of Mippin and liked it as seen in the photo.
And many more have been Mippin it in the US + UK + beyond, as the Google trail keeps growing with the merriment of Mippin.
OK, as the PR on Mippin’s launch, working in unision with mobile marketing maven Helen Keegan, aka Technokitten.com & head of BeepMarketing.com, and Cathy Pittham-Wiley, and the fabulous Kate Risker aka Miss Risk, we all deserve to blow our own horns on this one, along with everyone from Refresh Mobile (Prashant, Justin Baker, Flashy and plenty more) + Accel’s Judy Gibbons, as our teamwork pulled off some fantastic exposure. I've really enjoyed being part of helping Refresh Mobile start their newest chapter in helping millions of people better explore the mobile internet. In the rush, crush launch-time excitement I can pretty much say that (OK we are talking smaller scale here, but hey, its my blog and I can be OTT again if I want to) I personally felt like I was working on the new Netscape story of the mobile internet – and it was really exciting!
The whole Mippin launch experience had that kind of similar emerging technology, exciting tale to it, and I couldn’t help but give a thought back to wonder if some of the highs, lows and whoas – what’s going on again? – absolute exhiliration of it all, might have had the same kind of sparkle spark that the Netscape team got ignited with wwwaaaay back then in 1995.
What can I say, Mippin was infectious, addictive and warning label for all – utterly habit forming.
So Scott Beaumont, Co-Founder and VP Commercial, Refesh Mobile, had this to say about the Mippin launch this week:
“The response has been fantastic from the press, the blogosphere and all the people we’ve connected with so far who are trying out Mippin. We are really excited and have since launch-time added 300 new titles to the Mippin community, all some of the top links that people are searching for through Mippin.com.”
Behind the scenes the one little gem I haven’t seen picked up just yet about Mippin yet among media reports – is what and how exactly Mippin got its name. I first heard the story from Prashant, who explained that during development, pre-name sake days, the team kept talking about how what they were developing was a mobile internet publishing network –
Then someone turned around and said:
“You know that’s MIPPIN!”
Thus branding history was made, a new technology verb coined and Mippin started growing into it’s own identity – and is now just a wee baby folks, so it has some growing up to do, and as the saying goes - it takes a village to raise a Mippin, so do point your mobile browser to Mippin.com and check it out.
Let’s roll to the video tape:
*Mippin photos by Photo by Peter Corkhill.
Still Mippin it,
-Lisa
This week a new service called Mippin launches.
What's a Mippin? It is simply something that will make it much easier for all of us to surf the mobile internet with our mobile phones. (cellphones for you Americans!)
I'm giving all my blog readers a head's up about this sneak preview, a:
24 HOUR NOTICE
- to let you know that:
I'll be Mippin it:
The Soho Hotel, Richmond Mews, London, in the library room
When?
Wednesday, 10th October @ 3 PM
Why?
Come by to get a sneak peek at Mippin - and to improve your mobile life!
*Got a blog? Mippin will show you how it looks on the mobile screen.
NOT IN LONDON FOR THE SNEAK PEAK DAY?
No problem - just point your mobile phone's browser to:
www.mippin.com/preview
Mippin offers news, entertainment, sports, gossip and a whole lot more. Most interesting, I find, is that Mippin has looped in many niche blogs (more than 1,000 to to start), and other publishing partners including the BBC, that will now be easily accessible and viewable on the small mobile handset screen. In being part of the lucky early beta testers of Mippin, I've been catching BBC News headlines, reading the latest dish from Perez Hilton and enjoying amusing tidbits from Boing Boing - among others, and even friend's blogs such as Helen Keegan's Technokitten.
I believe Mippin will help speed things forward for everyday people like you - and me - who want to use our mobile phones to get information. It is pesky to try and get onto the internet on your mobile, and if you have tried to do it, you may have gotten frustrated with how many of the websites you try to visit appear poorly in your handset's screen. This is where Mippin steps in to rescue us from small screen annoyance. Mippin transforms content sites from the Web into attractive, easy-to-read, pages, leaving you to enjoy what is there to read rather than fool around with settings.
Prior to Mippin’s official global launch date this Thursday, 11th October, they want you to have a chance to check out the service before the rest of the world discover:
- How Mippin can offer surfers of the mobile internet an easier way to find and view content from favourite news sources, blogs and others
- How Mippin allows personalization of what content you receive via your mobile phone with ‘Mipplets’ and ‘MyMippin'
- How Mippin keeps you updated on the day’s most read headlines and content, through what is most popular in the Mippin community
-
Who's Mippin?
The folks behind Mippin are Refresh Mobile, who brought us Mobizines, and they are backed by Accel, the people who also bring us Facebook. The Mippin team's main players include Scott Beaumont and Robin Jewsbury, Prashant Agarwal, and Accel's Judy Gibbons. I've posted more about them below, and if you are in the mood for a more technical review of what Mippin is all about, I point you over to David Cushman's Faster Future blog here. David, with Emap, got one of the very first peeks at the service, and had a few things to say about it, including:
“I love the way I can use
Mippin on a Blackberry to keep me up-to-date with my favourite blogs and sites
when I’m on the move.” -Judy Gibbons, Accel, who is Mippin it!
“I love Mippin because it
introduces me to lots of quality content that I never knew existed!” -Scott Beaumont, Co-Founder and VP Commercial, Refresh Mobile, who is Mippin it!
Scott has over 15 years’ experience in the mobile
space. He began as an Equity Analyst looking at European telecoms during an
intense period for industry – the liberalisation of the fixed telecoms markets,
launch of mobile telephony and the early evolution of the Internet. In 2000,
Scott moved to T-Mobile to take on the extremely varied and rewarding role of
EVP for Business Development and was a contributor to the group’s Leadership
Team. In March 2005, Scott led the management buy-out of a trial piece of
software called NewsExpress and was part of the team that subsequently founded
Refresh Mobile. Scott is a graduate of the University of Sheffield
and currently lives in London. He enjoys trekking and playing sport, but is
currently coming to terms with having young children!
“Mippin gives me built-in content variety through my list of
Mippsites.” -Robin Jewsbury, Co-Founder and VP Development, Refresh Mobile, who is Mippin it!
Robin is co-founder of Refresh Mobile and the
inventor of Mobizines – an application written specifically for mobile
phones in Flash and Java. He previously worked for T-Mobile International,
where he ran the T-Zones Innovation Group that launched revolutionary products
such as the first multi-country, pay-per-event download platform – the
“International Download Centre”. Other career highlights include roles at Reuters,
where he created the initial prototypes for Reuters Messaging (based on MSN
Messenger), and Logica, where he consulted for several industries including
defence, telecommunications and finance.
“Mippin quickly displays the freshest content from my favourite
sites rather than trying to load the whole web page on my mobile.” -Prashant Agarwal, VP of Product Management, Refresh Mobile who is Mippin it!
Prashant has over 10 years’ experience in web and mobile products. Prior to joining Refresh Mobile, he held a number of senior positions with Yahoo! including European Product Manager for Mail and Messenger. He also launched Yahoo!’s first official Series 60 IM application and its official FIFA World Cup 2006 mobile application. Previous experience also includes roles with Dow Jones, CNET and Beyond.com as well as launching Techdirt Wireless – a popular daily blog.
If you get a chance to get Mippin it - wherever you are in the world! - please let me know what you think of the service. Leave me a comment, send me a note via my blog here on Vox.com.
& I proudly present to you...
More People Who Are Mippin it!
*More than 200+ received a sneak peek of Mippin during London's Mobile Monday,
8th October 2007, and others checked out the service during this last week for Mippin's sneak preview.
Looks like EVERYONE is Mippin it!
Are you?
mippin.com
