6 posts tagged “pr”
Coming up this July 2-3 in London is a new event called 2gether08 that is being organized summer-festival style, combining the best of conference, with a bit of Festival fun mixed in. Check out what’s happening here:
2gether08 is brought to you by the innovative UK broadcaster Channel 4.
***Early Bird Discount Passes Available Now***
You’ve got until this Monday, 16th June, to
get an early bird discount for passes.
Register here: http://www.2gether08.eventbrite.com/
Come along and help...
Solve Bigger Problems at 2gether08
On offer are two days and nights of talks, workshops, debates, interviews, parties, awards and some surprises. More than 300 people from throughout London’s creative industries are planning to attend and the speaker line-up includes politicians, writers, a philosopher, economists, entrepreneurs, technologists, scientists and more to soon be announced. See the who’s who list of speakers here http://2gether08.com/programme/
Among attendants you’ll find many of London’s top influential creatives from new technology, business, media, art and entertainment, all gathering to hammer out new ideas, along with a few positive action steps that can be taken to make the world a better place. I’m hoping that this is going to be similar to what happens, when ideas get started, and spreading at TED talks.
2gether08 is a Grassroots, DIY, Co-Created, People-Powered Festival of Ideas
Most inspiring is how 2gether08 is being organized, with the active participation of those attending. Invitations and calls for ideas went out among London’s creative entrepreneurial community to begin shaping the agenda for what 2gether08 will tackle, and topic discussions will cover every subject from climate change to international relations to community issues. At the heart of the concept is a focus surrounding how new technology can propel social change, and it is social networking that has been shaping out 2gether08 across London.
I can report that the organizers are listening, with about 100 workshops being organized for attendants, by attendants.
My agency Hai Media Group is proud to be among the supporters of 2gether08.
We are helping out the organizers with PR support, if you have queries about press passes, please contact me. Download the 2gether08 Event Alert here:
**If you have a blog, or Twitter, or know someone who does,
please post news about this event, and help get the ideas going.
I’ll be blogging about what ideas emerge from 2gether08, and
if you have any pressing topics that you’d like to see guest’s put
their heads
together on, I’m interested to hear your thoughts, so please leave a
comment
about what is happening in your part of the world that needs attention.
You are welcome to contact me here, or email me at info [at]
haimediagroup [dot] com
Helping out to solve bigger problems with 2gether08,
-Lisa
Who’s Lisa Devaney?
I head the Hai Media Group, a multimedia communications company based in London,
offering client’s traditional public relations, combined with new technology marketing strategies. I also perform, creating original Cabaret-style comedy skits for festivals, theatre and parties. Find out more about me, and the talented entrepreneurs I collaborate with, by visiting: www.haimediagroup.com
This month my agency the Hai Media Group heads to Manchester, along with other digital media creative entrepreneurs from throughout the UK, for the conference bTWEEN08, where our agency is a finalist in the Branding Talent competition.
HMG has teamed up with media partner Isabella Hu, a designer, to develop this seed idea for an integrated promotional campaign to support Littlewoods, a popular online shopping site for fashion and house wares. We’ve presented the judges with our Rare Fruits concept, that invites customers to visit Littlewoodsdirect.com, to pick rare fashion fruits from the branches of trees, growing on islands. The virtual world concept wraps around what we’ve already been told about Littlewoods new branding initiatives to build excitement with a television commercial involving a desert island, scheduled to be aired in the 2008 holiday season.
Among
our mentors for this experience will be 4Talent
(an innovation arm of the broadcaster
Channel 4), Aegis Media, Just-b (the creators and
designers of bTWEEN08) and Littlewoods.
bTWEEN08's Sponsors
We
join other finalists to develop our seed ideas into a full proposal for the
client, during a conference workshop, and find out Friday, 20th June 2008, if
our Rare Fruits campaign is a winner. We are thrilled to have the opportunity
to work closely with our digital creative peers for bTWEEN08, and hope we have
a good chance at winning the cash prize of £5K. You can see some screenshots of our Rare Fruits campaign concept below:
Check out our Rare Fruits entry here, which is up for public vote online, among other contenders:
http://www.just-b.com/btween/branding-tallent/rare-fruits
How do you vote? Please sign up to the bTWEEN08 online community, a helpful resource for digital entrepreneurs.
Creative Branding Inspiration
Hai Media Group hopes the judges will love our Rare Fruits campaign, a concept that aims to build website traffic by creating consumer excitement around exclusively available items from popular brands such as Miss Selfridges, Diesel, Love Island, Henleys, and other brands the retailer currently stocks. We've also suggested the possibility of offering prizes or products from the brand’s official spokeswomen Trinny & Susannah, who are leading fashion divas in the UK. We’ve been inspired by the successes High Street retailers have had in recent years by offering shoppers fashion lines from celebrities and designers, and see this new branding initiative as an opportunity for Littlewoods to capture the same excitement online.
Kate Moss, Madonna, Lilly Allen and others, have unveiled their collections at Top Shop, H&M and other retailers, but we think the best case study example is when Stella McCartney’s collection debuted at H&M in November 2005, which launched consumer fervour outside the Oxford Circus retail outlet on its launch day, with thousands of fans queuing for their chance to own an original piece of the collection. The store sold out within the first day, and remains a coup d'état moment among the fashion industry marketing types.
We hope to fuel similar excitement for Littlewoods, and offer busy women a new way to have a chance to own an original fashion item, that doesn’t require taking a day off from work, or raising kids, to queue for hours at a shop. In the run-up to our Rare Fruits campaign debut for Littlewoods, we’ve got integrated promotional strategies surrounding our campaign, to build buzz and excitement over an 8-week period in the run-up to the holidays, that we’ll be discussing further with the judges of this competition.
We are looking forward to working closely with other entrepreneurs, and media mentors to finalize our campaign ideas during the bTWEEN08 conference.
We join other finalists in a development workshop on Wednesday June 18th June 2008, to develop our seed ideas into a full proposal for the client. We’ll find out Friday, 20th June 2008, if our Rare Fruits campaign is an award-winner.
Hoping we've got a winner with the Littlewoods Rare Fruits campaign,
-Lisa
Who’s Lisa Devaney?
I head the Hai Media Group, a multimedia communications company based in London, offering client’s traditional public relations, combined with new technology marketing strategies. I also perform, creating original Cabaret-style comedy skits for festivals, theatre and parties. Find out more about me, and the talented entrepreneurs I collaborate with, by visiting: www.haimediagroup.com
Who’s Isabella Hu?
Hu is an artist and designer who works across
the fields of interactive arts, motion graphics and new media. Her experience includes design consultantcy specializing in
digital, film, and print media. She has screened
her work internationally at various festivals throughout Europe, Canada, Asia,
Australia and in the UK. Visit her portfolio here: Ecolocate.
Looking forward to a night learning about tantra, viewing adventures in India & partying with the real life
Tantric Tourists, for the World Premiere of this new British indie film: headlining London's East End Film Festival.
Tantric Tourists is a spiritual journey similar in style to the cult film classic Spinal Tap. The difference is that Tantric Tourists is a real travel adventure, about real people who seek the real India. This is the hotly anticipated
Director Alexander Snelling & Producer Kirsty Allison
Here's early feedback about the film:
Tantric Tourists is
narrated by
Steven Berkoff
*Don't lose your ticket to tonight's screening, it is also your pass to the after party featuring FERAL (from Cantankerous), BISHI, THE JUNKETTES, and secret guests.
*The film's star, Tantric Guru Laurie Handlers is also offering a 1-to-1 session, couple, or small group, opportunity for participation in a tantra course being held near London May 16-18, to welcome first time viewers of this new film.
My Personal Thanks For This Experience
In follow-up from Friday's Tantric Tourists film premiere, I'm happy to report that the evening was an outstanding success and the filmmakers are receiving a lot of positive response. I am personally very proud to be able to have supported the filmmakers at their premiere, on behalf of my agency the Hai Media Group, and have included a few extras here on my personal blog to share with my Vox neighbors, and whoever else stumbles by to read about Tantric Tourists, that I think are collectible gems from the very beginning of something that is awfully special. These are items that I feel are little pieces of the start of a terrific art, technology and cultural project at the very early days of its emergence. The official Tantric Tourists website will soon provide a resource center and house all of the information and goodies that will be shared about the film moving forward, so please check on over at www.tantrictourists.com for updates and resources.
Please note that I do not speak for Slack Alice Films, and the opinions and information I share on this blog are my own, and I invite anyone with interest in this film to get in touch with the filmmakers directly. Director Alexander Snelling and Producer Kirsty Allsion, are approchable and happy to talk about Tantric Tourists directly, schedules allowing. My contribution here was to simply put my agency's experience and talent behind this debut, and offer counsel to the filmmakers, both along the way, from time to time, in this feature's production, and over these last three weeks. Yes, that is correct -- you read that correctly -- three weeks! Tantric Tourists received word less than a month ago, that the film was accepted into the East End Film Festival, and that it would also be one of the featured screenings. The filmmakers contacted me, along with other key partners they have supporting this project, and the team has been working 'fast and furiously' to make sure London film lovers knew about this opportunity to view Tantric Tourists, got their tickets and marked it on their calendars as a 'must attend' evening -- prior to anyone else in the world. Those invovled behind-the-scenes of this launch have put a lot their own time and energy toward making the premiere a special night for Londoners to remember. Those in attendance were very fortunate to experience this visually spectacular journey through India with Panasonic's high quality HD system. It was a treat that no one invovled wanted people to miss.
On this project, I was most honoured to work directly with the director and producer, up to the wire of premiere day, and I was also really glad to interact and team up with others on the team, along with the guests who positively supported the debut of this beautiful feature. Here are some of my personal thanks to those I've been invovled with and have rallied round the film in London these last few weeks -- MANY THANKS TO:
Director Alexander Snelling, Producer Kirsty Allison, Multimedia Specialist Pillip Price, Liz, Danny, Kirsty Allison's neighbors, Feral from Cantankerous, Laurie Hanlders, Andy Noonan, Andy Fraser at Some Friendly, the British Olympic High Jumper who came to watch the film, Robin Dhara, Jane Smith, Jane Tandy, Helen Keegan, Robin Rimbaud, Oliver Spall, Ricky Gosh, Anik Datta, Gillian Kennedy, Stewart Wright, John Devaney, and the many other screening guests who made the trip out to the East End, all 400 of you!
THIS HAS BEEN A HAI MEDIA GROUP
SPONSORED EVENT
WWW.HAIMEDIAGROUP.COM
FOR SLACK ALICE FILMS
WWW.SLACKALICEFILMS.COM
TO BENEFIT
PROJECT AHIMSA
WWW.PROJECTAHIMSA.COM
& for the reader's of my blog, here is your:
Tantric Tourists Tool Kit
FIND PHOTOS FOR TANTRICTOURIST'S FLICKRSTREAM
Images that are approved for use, can, be found here.
Tantra questions should be directed to Laurie Handlers.
Just print it out on your colour printer and pop into a frame of your choice:
TANTRIC TOURISTS COLLECTIBLE MOO CARDS
Slack Alice Films doesn't mind if fans want to download photos and artwork from the movie's Flickrstream for use in making your very own Moo.com collectible trading cards. The movie's graphic artwork makes beautiful Moo cards, and you can even collect the personal Passport photos of Director Alexander Snelling & Producer Kirsty Allision, that were taken to for their journey to India to film Tantric Tourists. I made my own sample collection of cards, and they look great!
Keep an eye out for new graphics, stickers and images that be uploaded online for sharing. & if you want Director Alexander Snelling & Producer Kirsty Allison to sign your Moo cards, just ask!
Contact The Tantric Tourists team via their website, and they will sort you out in getting your very own autographed Moo card collection, purchasing a Tantric Tourists the Movie, limited quantity, autographed poster, getting first print editions of new artwork, and get added to the mailing list to be among the first to get a Tantric Tourists the Movie t-shirt.
I head the Hai Media Group, a multimedia communications company based in London, offering client’s traditional public relations, combined with new technology marketing strategies. I also perform, creating original Cabaret-style comedy skits for festivals, theatre and parties, including the Hee Haw! Whore House, of which I officiate as The Madam. Find out more about me, and the talented entrepreneurs I collaborate with, by visiting: www.haimediagroup.com
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There it was, dressed in shiny patent leather and resting peacefully on a display shelf in the middle of Shepherd's Bush Market in London, off of Goldhawk Road. I spotted a
Bathing Ape 'Bape Sta' in the window, and found out that the store showcasing the rare breed of Japanese trainers (American translation = sneakers) is one of only two places in London that sells the brand. Plenty of Bathing Ape lovers have been visiting Global Sports US to check out, and buy, the coveted kicks from Japan, most being hip-hop fans. The shop's owner Ismail Khan, recognizing his customer's taste for music and fashion, has set up turntables in the store for your listening pleasure and even brings in local DJs on the weekends. His store's collection includes trainers covered in Swarovski crystals, hard-to-find issues of Nike, Adidas, and urban street wear with a USA style focus.
The Bathing Ape clothing line, also known as 'BAPE', got its start in 1993 in
Tokyo, by Tomoaki Nagao, a young fashion editor turned designer who is better known as
Nigo. Nigo's direct influence for the line comes from the 1968 classic movie
Planet of The Apes. With his heroes also being Run DMC and other East Coast USA
hip-hop greats, he seems to have followed a Russell Simmons business model, having sold limited edition t-shirts to launch the brand, and got artists to
wear his clothing while performing. All being similar tactics used to launch the Phat
empire. Nigo's Bape Sta design captures a lot of the
retro flair of old skool hip-hop attire and is highly valued among trainer afficinados.
Purposefully elusive, Nigo produces limited edition one-of-a-kind merchandise that has increased its street value because it is hard to find. The brand has also branched out to include hair salons, cafés and rumour has it a Bape hotel will be opening soon. A-listers maintain loyalty to the brand, knowing that their fans won't be able to easily rush out and copy their wardrobe because Bathing Apes original products are nearly extinct once they hit the shelves.
I love the Wonder Woman pair, and will be saving my pennies to buy these someday, as at Global Sports US the retail
price is £160. The other location in London for Bathing Ape is at the official store found at 4 Upper James Street, Soho London, W1F 9DG, a posh address. I'd suggest visiting Global Sports US first to check out Bathing Apes, and make an afternoon of discovering the Shepherd's Bush market, where, after shopping, you can stop for a middle eastern lunch at one of the many international food stalls.
Saving up for a pair of Bape Stas,
-Lisa
Who’s Lisa Devaney?
I head the Hai Media Group, a multimedia communications company based
in London, offering client’s traditional public relations, combined with new technology marketing strategies. I also perform, creating original Cabaret-style comedy skits for festivals, theatre and parties. For a reference key to this blog, visit this post. Find out more about me, and the talented entrepreneurs I collaborate with, by visiting: www.haimediagroup.com
Today I've officially hung up an OPEN for business sign in my virtual shop window.
I've started telling the whole wide world about the Hai Media Group, my London-based agency offering traditional public relations and multimedia communications services to a variety of clients. Find out all about HMG here:
View HMG's launch press release here.
Why hai?
Yes! keeps the show going. Yes! lets the amusing script emerge and yes is a word that overcomes stage fright, welcomes others into your show, and is the absolute key to opening your mind to creative possibilities. For me, I began using the word yes much more often, beyond the stage. The impact was transformational. It was the word YES that got me here to London, when I said yes to my husband Dr. John Fraser Laird Devaney's proposal of marriage. Oh, by the way, the .com URL for calling my company the Yes Media Group was taken. I like hai better anyways. :-)
I'm sipping a bit of champagne right now and giving myself a hard earned huge pat on the back for this committment. I've been working really hard since late August 2007, to get everything I need in place for this moment. I'm now at a point in time where I feel confident enough with HMG to let everyone, even my Mom, know about this entrepreneurial venture. I've been operating as an independent PR consultant since 2002, but my business has grown to include collaborating with other professionals in a variety of exicting fields, and I felt strongly that it was time to hang a brand on what I've been doing. Setting up this business has meant that I've had to spend a lot of quality time with my computer, often on weekends and late into the night over the last six months. In addition to creating the HMG brand and business plan of action, I've been keeping up existing work and personal life responsibilities - and blogging here on Vox.com! I've heard it a million times from independent business people about how working for yourself is a 24-hour job, and I certainly now know exactly what they are talking about. It's like I'm pretty much working all the time! The good part is that pushing yourself to be entrepreneurial and self-sufficient can also be extremely self-motivating.
HMG is allowing me to do a lot of very positive things and has opened up really exciting potential opportunities. While I am the founder and director of this young company, I do n